Hi, I’m Simon. I’m a UX designer with a passion for intuitive, beautiful, and useful products and experiences.
My goal is to create and evolve equitable and positive experiences for users through rigorous and deliberate iterative execution of the design thinking process (or other frameworks), informed by good qualitative and quantitative research to produce reliable data and insights about users and their needs. Then, ideating and designing solutions in the form of wireframes and prototypes that provide proper Information Architecture, testing to measure usability and collect feedback from potential users, iterating and refining, studying KPI’s until the design solution is ready for production.
I also approach my work as a product designer when the project calls for it, supporting my ideation process and design concepts by continuously learning about the tech industry and its different businesses and developments, technological breakthroughs, and finally, leveraging all technological tools and resources available and needed to get the job done.
My current focus lies on the world of AI, Data Visualization, IoT and Mixed Reality interfaces, and the experiences and opportunities that they can offer when combined.
I am very excited about the new ways in which we can access and leverage large chunks of information with intelligent designs, ever enhancing and expanding on the foundations laid for us by the hard work of great people before our time and the current generation of designers, developers and industry experience makers of our time.
